Copywriting for Your Email Capture Page

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Introduction

Step 1: Choose Your Niche

What to Consider When Choosing Your Niche (3:10)
Yes, YOUR Niche Can Be Made into a Successful Course (3:13)
Choosing Your Professional Experience as Your Niche (10:52)
Choosing a Hobby as Your Niche (11:37)
Bonus: "Choosing Your Niche" Webinar Excerpt (13:31)

Step 2: Create Your Course (Part 1: Define Your Target Student)

Step 2: Create Your Course (Part 2: Define Your Course Goals)

Step 2: Create Your Course (Part 3: Basics of Using Teachable)

Intro to Using Teachable (1:57)
Creating Your Website (1:49)
Creating Your Homepage (3:54)
Creating Your Course: Sales Page (3:02)
6FD Creating Your Course - Adding Files, PDF's, Videos, Audio (3:09)

Step 3: Create Your Lead Magnet (Free Report)

Introduction to Relationship Marketing (3:07)
Activity: How do you turn complete strangers who have never heard about you into prospects?
Why Is Your Email List Your Most Valuable Asset? (5:55)
Activity: Your Most Valuable Asset (Worksheet)
Making Deposits in the "Trust Bank" (2:59)
Activity: What is the "Trust Bank"? (Worksheet)
Key Ingredients for an Effective Free Report/Sample Report/Lead Magnet (10:51)
Activity: Research Free Reports/ Lead Magnets (Assignment)
Personal Samples of Effective Free Reports/Lead Magnets

Step 4: Create Your Email Capture Page (Part 1: Intro)

Step 4 Intro (3:34)
What is a Lead Capture Page? (7:52)
Activity: What is a Lead Capture Page?
Copy Elements: Effective Email Capture Page (4:16)
"Social Proof Giveaway" Email Capture Page Example (11:22)
"Audience Building 2.0" Email Capture Page Example (6:17)
"Walker Video Fakeout Page" Email Capture Page Example (10:34)

Step 4: Creating Your Email Capture Page (Part 2: Copy)

Step 4: Creating Your Email Capture Page (Part 3: Intro to Leadpages)

Step 5: Set Up Your Email Autoresponder (Part 1: Automate Your Marketing)

Intro to Step 5 (1:49)
How to Automate Your Marketing (10:55)
How to Write a "Lead Magnet" Autoresponder Series (28:18)
How to Write an "Hand Raise"" Autoresponder Series (33:39)
How to Write a "New Customer" Autoresponder Series (17:44)

Step 5: Set Up Your Email Autoresponder (Part 2: List Management)

The 4 Key Rules for Treating Your Email List With Respect (6:35)
Activity: 4 Rules to Respecting Your Email List (Worksheet)
How to Develop a Relationship With Your Email List (3:22)
Activity: How to Develop a Relationship With Your Email List (Worksheet)
2 Ways to Make Money With Your Email List (4:13)
Activity: 2 Ways to Make Money With Your Email List (Worksheet)
The Value of Your Email List is Based On This One Thing (5:43)
Activity: The Value of Your Email List Will Be Based on How Much You Respect It (Worksheet)

Step 5: Set Up Your Email Autoresponder (Part 3: Intro to Mailchimp)

Intro to MailChimp (6:12)
Setting Up Your 1st List (11:42)
Setting Up Your 1st Welcome Email (19:14)
Setting Up Your 1st HandRaise Series (17:19)
Sending a Weekly Editorial Email to Your List (10:44)

Step 6 - Create Your Advertisement

Intro to Step 6 (3:55)
Find an "Influence Ad" (19:55)
FB Ad Example: Instant Ad Copy (9:50)
FB Ad Example: Digital Marketer, Jeff Walker, Screw 9 to 5: (6:23)
FB Ad Example: Amy Porterfield (6:20)
FB Targeting (17:02)
Activity: FB Targeting (Worksheet)

Step 6 (Part 2) - Deploying Facebook Campaign

Step 7: Create Your Offer: (Part 1: Setting Up Your Sales Page)

Step 7: (Part 2: Checkout Page & Thank You Page)

Payments & Other Tools

Credit Card Processor (4:11)
The Best of the Best - The Online Tools I Use After 20 Years of Doing This (4:43)

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