Introduction
Step 1: Choose Your Niche
Step 2: Create Your Course (Part 1: Define Your Target Student)
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Step 2 Intro: The Fastest Way to Create A Course - DON'T! (2:44)
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Step 2 Intro: Fastest Way to Create a Course - DON'T! (part 2) (1:33)
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Who is Your Course For? Who is Your Target Student? (2:04)
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Activity: Who IS My Target Student (Worksheet)
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What Are Your Students Pain Points? (3:23)
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Activity: Talk to My Friends (Worksheet)
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Who is NOT Your Target Student? (3:58)
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Activity: NOT My Target Student (Worksheet)
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Bonus: "Picking Your Product" Webinar Excerpt (7:24)
Step 2: Create Your Course (Part 2: Define Your Course Goals)
Step 2: Create Your Course (Part 3: Basics of Using Teachable)
Step 3: Create Your Lead Magnet (Free Report)
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Introduction to Relationship Marketing (3:07)
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Activity: How do you turn complete strangers who have never heard about you into prospects?
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Why Is Your Email List Your Most Valuable Asset? (5:55)
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Activity: Your Most Valuable Asset (Worksheet)
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Making Deposits in the "Trust Bank" (2:59)
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Activity: What is the "Trust Bank"? (Worksheet)
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Key Ingredients for an Effective Free Report/Sample Report/Lead Magnet (10:51)
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Activity: Research Free Reports/ Lead Magnets (Assignment)
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Personal Samples of Effective Free Reports/Lead Magnets
Step 4: Create Your Email Capture Page (Part 1: Intro)
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Step 4 Intro (3:34)
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What is a Lead Capture Page? (7:52)
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Activity: What is a Lead Capture Page?
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Copy Elements: Effective Email Capture Page (4:16)
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"Social Proof Giveaway" Email Capture Page Example (11:22)
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"Audience Building 2.0" Email Capture Page Example (6:17)
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"Walker Video Fakeout Page" Email Capture Page Example (10:34)
Step 4: Creating Your Email Capture Page (Part 2: Copy)
Step 4: Creating Your Email Capture Page (Part 3: Intro to Leadpages)
Step 5: Set Up Your Email Autoresponder (Part 1: Automate Your Marketing)
Step 5: Set Up Your Email Autoresponder (Part 2: List Management)
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The 4 Key Rules for Treating Your Email List With Respect (6:35)
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Activity: 4 Rules to Respecting Your Email List (Worksheet)
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How to Develop a Relationship With Your Email List (3:22)
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Activity: How to Develop a Relationship With Your Email List (Worksheet)
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2 Ways to Make Money With Your Email List (4:13)
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Activity: 2 Ways to Make Money With Your Email List (Worksheet)
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The Value of Your Email List is Based On This One Thing (5:43)
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Activity: The Value of Your Email List Will Be Based on How Much You Respect It (Worksheet)
Step 5: Set Up Your Email Autoresponder (Part 3: Intro to Mailchimp)
Step 6 - Create Your Advertisement
Step 6 (Part 2) - Deploying Facebook Campaign
Step 7: Create Your Offer: (Part 1: Setting Up Your Sales Page)
Step 7: (Part 2: Checkout Page & Thank You Page)
Payments & Other Tools
